What we do
As a brand identity agency, we help companies develop a brand identity that is a coherent articulation of their unique brand values, personality traits and aspirations. This enables them to create a clearly definable position that connects with their customers, helping them grow their businesses.
Think of us as your marketing stylist. We will help you find your identity and make you look good in the process. Oh and we don’t do high street looks. We do sur measure haute couture.
Good things start with a well-thought-out brand strategy. But don’t just take our word for it
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
We help business you create a strategy that is more than a do to list. Brand strategy doesn’t define what you do it defines what you don’t do. We help you put together a clear map.
We diagnose.. we guide and we accomplish.
Rebranding needn’t cost the earth or cause a headache. It just takes a little collective focus and perspective to make it a success.
We’ve all heard horror stories around rebranding: The agency that charged £20,000 for a lacklustre rebrand of The University of Bradford, for instance. Or the multi-million dollar new Gap logo that lasted a week before it was replaced by the original.
The problem with both projects is that the ‘why’ wasn’t explained very well. The reasoning behind the work was never properly explained to staff or to consumers by the agency or the organisation, which is a fatal error. Because getting people to buy into the journey behind a rebrand is crucial.
We are aware of how bad planning in the branding process can cause lasting damage. Which is why we like to work closely with companies undergoing rebrands, and make it our duty to understand exactly what it is they want to achieve from their rebrand.
Whether a business requires subtle changes to positioning, wording, logos and styling, or wants to breathe new life into a tired brand identity, we have the skills and perspective to not only make the rebranding process inspiring and energising for staff, but commercially successful with consumers.
Brand guidelines might not be as exciting as a strapline, a colourway or a logo. But they are still an essential part of a brand’s success.
In a nutshell, brand guidelines are the building blocks of a successful brand. They ensure that consistency isn’t sacrificed for ubiquity by keeping a brand ‘on-brand’ all of the time. And they make sure that everyone affiliated with an organisation knows exactly what the brand is.
Brand guidelines, therefore, need to serve as guide for employers and partners packed; a reference book for the storytellers, designers and marketers charged with communicating the brand.
As a leading brand guidelines agency, our job is to break down the complexity of brand messaging, positioning and vision for businesses. We’ll then create a definitive document that illustrates the nuts and bolts of the brand and tells a story of the brand that everyone can buy into.
Effective brand asset management boils down to three things; consistency, consistency and consistency.
Consistency of brand assets – as we might have already mentioned – is massively important to the success of a business. It ensures that a brand, wherever it is, reflects the same core personality and values to consumers and stakeholders.
We provide ongoing brand management services to businesses to help make sure their staff, partners and media associates use only authorised brand assets and maintain brand continuity across the board. And across the world, if needs be.
Our asset management systems also enable considerable savings through the removal of duplication content, whilst removing the potential of costly litigation if, for example, unsanctioned images or content occur.