A ‘build it and they will come’ attitude is risky around new brands and products. Launch promotions and advertising campaigns will always be a safer way of thinking.
Unless you’ve been living under a rock for the last few decades, you’ll know full well that advertising is unavoidable. From the breakfast table to the bus shelter, every one wants your attention. From your first Google search to your last social media skim, everyone wants a to sell you something. This is the new normal.
So what can brands do to distinguish themselves from the relentless noise of modern marketing and create more useful, meaningful connections along the way? We believe that creating advertising that speaks from the heart of your brand is only way to do it.
Brand advertising is advertising that taps into a core proposition and offers an engaging and entertaining reason to buy into a brand, and it’s the only advertising we do. We develop and deploy brand advertising campaigns that stretch further and hit smarter because they tell the truth.
Quality, value and service are no longer adequate selling points for a brand, so we help our clients look deeper and more honestly into their business to reveal their unique truth, define their defendable space, and bring their reason to be and to be remembered to the fore.
If the ubiquity of advertising has dulled the senses, we use intelligent creative to bring clarity to a brand’s marketing and create brand advertising that captures and holds attention rather than demands it. So, how do we do it?
We help our clients align their brand aspirations with the fundamentals of their business, their values and their products and services. We then find the best vehicle for their marketing. A national out-of-home campaign, targeted social media push, direct marketing or bespoke brand publication, whatever method or mix we decide, we arrive at the most suitable brand advertising solution together.